How to Land Your Ideal CustomerCarolina Safety Consultants was anxious to attract clients who understood that the value it provided went well beyond the fee. We distilled all the benefits of the services the company offers to the three things its clients care about most, and we gave them a picture of the passion behind the company's commitment to safety culture. Besides generating 4x the previous number of leads, the new message helped the company land its most profitable client to date for a multi-year project.
How to See a 20% Growth in Your BusinessDan Livengood, CPA understood that the days of getting hired to fill out tax returns are over. He needed to give prospects confidence that they wouldn’t be paying just for paperwork. We set up a strategic system that includes weekly blog posts, a monthly e-newsletter, and social media distribution to position him as a resource for expert help and guidance. Four months after we’d implemented the system, he’d already seen a 20% growth in his business.
How to Speak Effectively to Multiple MarketsAlthough Green Cloud Technologies had made it through its first round of funding and was gearing up for Round 2, the leadership knew that the message they used to reel in investors wasn’t going to work for prospects. We developed a distinct brand-consistent voice for the company, and we crafted copy for the website that hit the hot buttons of both audiences. The company’s sales force is now effectively using the website in meetings and presentations, and the leadership is using it to impress investors.
I told Laura what was important to me. She asked a few questions, did a bit of research and then simply nailed what I was looking for in the very first try. The GSATC is a busy and growing enterprise and being able to get to success so quickly was invaluable. We are communicating exactly what we intend without spinning our wheels even once.